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World’s Healthiest Foods: Kimchi

Kimchi is a traditional Korean dish consisting of fermented chili peppers and vegetables, usually based on cabbage. It is suspected that the name kimchi originated from shimchae (salting of vegetable) which went through some phonetic changes: shimchae > dimchae >kimchae > kimchi. Koreans eat so much of this super-spicy condiment (40 pounds of it per person each year) [...]

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Korean Food and Diet

Excellence of Korean Cuisine: A Healthy Diet A continuous intake of traditional Korean food has proven to prevent adult diseases, including obesity. Such effects were confirmed in a research conducted in 2008 by the Ministry for Food, Agriculture, Forestry, and Fisheries and the Medical School of Cheonbuk University. The subjects were divided into two groups [...]

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Korean Cooking Class – February 19, 2012.

Experiencing Korean culture through its food is one of life’s great joys. Korean food’s diverse flavors and superb presentation come from the focus on balancing yin and yang, spicy and cool, sweet and salty. Its remarkable nutritional value reflects the Korean people’s firm belief that food is medicine. The scene is set. The sounds and [...]

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Korean Cuisine Day – January 17th, 2012.

Experiencing Korean culture through its food is one of life’s great joys. Korean food’s diverse flavors and superb presentation come from the focus on balancing yin and yang, spicy and cool, sweet and salty. Its remarkable nutritional value reflects the Korean people’s firm belief that food is medicine. Luckily, you can explore Korean food without [...]

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Overview of Korean Food

Korea has much in common with China and Japan in terms of dining style due to frequent cultural and historical exchanges. But over time, Korea has developed its own unique cuisines. Korea was once primarily an agricultural nation, and boiled rice has become the Korean staple food. Staple food and side dishes are clearly distinguished [...]

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Korean Freedom Night

Posted by Sergey on April 22nd, 2012

 

Soju Girl Freedom Night Party

18th of May 2012 we are travelling to exotic Land of the Morning Calm – Korea. And without the fear of planes or jet lag, because your favourite party will be dressed in Korean Style. Experience only the best!

We’ll start with traditional Karaoke with Kristyna, from 9,00 pm till 11,00 pm. And then … BOOM!

You can enjoy:

- Korean fashion show by The Item boutique
- Korean Finger food stand by Chefs Fresh
- Soju tasting
- Photo-booth with plenty of Korean and non-Korean proprieties, you everyone can make the coolest and funniest shoots
- Korean video screening
- The Soju Girl contest

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2. kulinářský trh časopisu Apetit – Apetit piknik

Posted by Sergey on April 8th, 2012

Kulinářský trh časopisu Apetit

Zveme vás na 2. kulinářský trh časopisu Apetit – Apetit piknik, který se koná 23. června 2012 od 10 hodin na Karlínském náměstí v Praze. Navštivte originální piknik, kde zakoupíte a ochutnáte domácí speciality připravené nejlepšími kulináři a farmáři, kteří byli vybráni redakcí časopisu Apetit. Můžete se těšit na dobroty z masa, koláče, sýry, pečivo, rozmanité sladkosti, domácí pivo či čaje… Každý z vás si najde to své.

Čekají vás zábavné kulinářské soutěže, ochutnávky a společné vaření s redaktorkami časopisu Apetit. Na pikniku také zakoupíte knižní kuchařky z Edice Apetit za výhodné ceny, poslechnete si kapely k nakousnutí a potkáte spoustu příjemně naladěných lidí. Vychutnejte si babí léto s časopisem Apetit, který opravdu chutná!

Vstup na piknik je zdarma.

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Korean Style Valentine’s Day Party

Posted by Sergey on January 29th, 2012

Korean Style Valentine's Day Party

According to Giacomo Casanova, ‘Making love is nothing but the expression of lusting for food”….

In the spirit of the famous Italian lover we will be celebrating this Valentine’s weekend with a special ‘Korean Valentine’s party, with specially prepared Korean finger foods prepared by our friend Sergey of Chef’s Fresh, Prague’s finest creator of Korean cuisine. To suit the mood of the occasion Sergey will be concentrating on ‚foods of love‘, carefully made crystal rolls containing aphrodisiac ingredients and other goodies….

For the tiny price of 50 crowns we will offer you a selection of four Korean crystal rolls in 4 varieties: tofu + shitake, carrots + radish, chicken + fresh salad and shrimps + cucumber.

We will also be playing only classic love songs all night as well as serving some Korean drink specialities such as Soju and Makgeolli rice wine so be prepared to have your heart stretched, your liver titilated and your taste buds titivated! Sergey will be on hand to tell you all about the food and drink of Korea. We plan to start serving the food around 10 pm.

If you would like to read more about Sergey and his wonderful cuisine, check out his blog here: www.chefs-fresh.com.

We look forward to seeing you all there. Please let us know if you intend to come, this will help us to prepare the right amount of dishes.

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Soju – Oh! You are my soju girl~!

Posted by Sergey on January 25th, 2012

Hollywood stars were the pinup girls in WWII. For Korea in this day and age, the equivalent of the pinup girl would be the beautiful stars who appear in… soju commercials. Soju is Korea’s main liquor, a distilled spirit made from rice, potatoes/sweet potatoes, or other grains. It’s called the Korean vodka, and for some reason is linked to the image of being “clean and pure”, thus making it a coveted product for stars to endorse, especially for the top soju companies.

 

Jinro’s Chamisul ads before the invasion of the soju girls

Since men are the main target consumers for soju, the models endorsing the drink are inevitably young and beautiful women, although the occasional male star would make an appearance for the growing number of women who imbibe in the nation’s drink. However, this trend of actresses and singers appearing in soju ads only started in the late ‘90s, when major soju company Jinro featured the actress Lee Young Ae (이영애, JSA, Dae Jang Geum) in their Chamisul (참이슬) campaign. Lee Young Ae was an actress on the rise, and portrayed the image that Jinro wanted when they were promoting their new ambitious brand.

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